Be Intentional with Your Social Media – “Posting when you can” is not a Strategy

Being effective on social media requires purpose, planning and consistency. Without a clear strategy, you risk wasting time, missing opportunities, or even harming your brand’s organic reach. A sustainable social media strategy ensures you stay relevant, engage meaningfully with your audience and support long-term business growth.  This course will provide actionable steps for developing a social media strategy that is effective today, scalable and sustainable in the future.

Designed for:
Business owners, managers, or key staff responsible for overseeing marketing efforts.

Duration: 2 hours

Workshop Objective:
When used correctly, social media helps organisations showcase their brand’s personality and values while building long-term relationships with target audiences. Customers are more likely to engage with and purchase from brands they trust and connect with.  However, many businesses lack a structured plan, leading to inconsistent posting, missed opportunities and content that doesn’t align with business goals.

This course will teach you how to:

• Build a strategy that ensures consistency and longevity in your social media efforts.
• Align your content with business goals to maximise engagement and ROI.
• Provide your team with the right tools, frameworks, and guidance to manage social media effectively over time.

Learning Content:
We will explore the key elements of a sustainable social media strategy, ensuring your efforts are scalable, structured and built to last:

• Defining Your Brand & USP: Who are you, and what makes you stand out?
• Choosing the Right Platforms: Where should your business be active, and why?
• The Risks of a Reactive Approach: Why ‘posting when you can’ leads to inconsistency and lost opportunities.
• The Core Elements of a Sustainable Strategy: Planning, content pillars, engagement and analytics.
• Content Planning and Execution: Creating a strategy that ensures fresh, engaging content without burnout.

Facilitator:
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd 
A leading marketing expert, Philippa has been developing and delivering marketing and social media training since 2014.  At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their overall marketing strategy and how to better manage their social media marketing.  A confident and passionate speaker, she regularly runs group courses as well as in-house corporate training sessions and is a keynote speaker at events around the country.  Philippa has an extensive marketing background particularly in branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.

Not-for-Profit organisations, clubs and charities that are eligible* will receive a 50% subsidy. 
Subsidised workshops are due to the generous support of Otago Community Trust.  
*Eligibility criteria: Not-for-Profit organisations, charities, and incorporated societies are to be a registered organisation with a NZBN #, Society # or Charities #.
Please provide us with the NFP name when you register. Terms and conditions apply.