Hands-On Training - How to improve your local rankings with Google Business Profile
As a key element of SEO, local search helps your website appear higher in results when customers search in your area.  In simple terms, local SEO helps improve your visibility and rankings in geographically relevant search results - such as Google's Map Pack.  One of the most effective ways to boost your local search performance is by making the most of a free tool from Google: your Google Business Profile (GBP).  Despite it's impact, this tool is significantly under-used across New Zealand.  That means businesses that do optimize their profile will have an advantage over their competitors in local search.

This course is designed for business owners or key staff members who want to improve their understanding of local SEO in order to get ahead of your competition in the search rankings.

Content
Learn how to optimize your Google Business Profile to rise above your competitors in local search:

• Understanding what local SEO is
• Reviewing all key features of GBP
• Using AI tools to help craft compelling copy
• Practical and relevant examples, including live reviews of participants’ GBP profiles

Why is local SEO important?

• 97% of consumers use online search to find a local business or service
• According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.
• 87% of consumers read online reviews for local businesses, and GBP is one of the first places they appear.

Duration:
Hands-On Training - How to improve your local rankings with Google Business Profile
One of the most 2 hours

Facilitator:
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd 
Philippa is a multidisciplinary Marketing Strategist with over 25 years of experience driving business growth across a wide range of industries. As Director of Cre8ive Marketing, she combines expertise in SEO, branding, websites, social media and paid advertising with a hands-on, practical approach that gets results.
Philippa has been delivering marketing and social media training across New Zealand since 2014 and is a sought-after speaker at conferences and events. She regularly trains business owners and in-house teams on how to make the most of digital platforms—empowering them with real-world strategies they can action immediately.

Not-for-Profit organisations, clubs and charities that are eligible* will receive a 50% subsidy. 
Subsidised workshops are due to the generous support of Otago Community Trust.  *Eligibility criteria: Not-for-Profit organisations, charities, and incorporated societies are to be a registered organisation with a NZBN #, Society # or Charities #.  Please provide us with the NFP name when you register. Terms and conditions apply.