Learn how to grow your profile, get new followers and get ahead of your competition. This will be packed with valuable information - a mix of theory, strategy, practical exercises, tips and ideas, creative discussions and Q&As.
LEARNING OBJECTIVE
Your organisation/business has the potential to reach, engage and build a significant community on Instagram. Learn step-by-step how to build an effective Instagram strategy and profile, the know-how to increase your fans and engagement and get creative with your business marketing.
BESPOKE CONTENT
Each time this training is run, the content is adjusted so that relevant examples from the industries that are represented, are used.
Along with this, an integral part of the workshop will involve the presenter conducting a mini audit of participants’ Instagram accounts prior to the training and relevant examples from their Instagram will be discussed with the group. Participants are welcome to submit Instagram questions prior to the workshop to be answered during the training.
You will need to bring your phone (must-bring) and laptop (optional) as we will delve into your some of your settings and update your bio during the course.
DESIGNED FOR
The business owner/manager or marketer in charge of the Instagram account who wants to improve their understanding of Instagram in order to leverage this marketing tool more effectively. Aimed at intermediate users who are already up and running on Instagram and are ready to take it to the next level.
LEVEL – Intermediate
LEARNING CONTENT
Training is based on effective strategies and Instagram organic best practice techniques with relevant industry examples to illustrate points.
- Overview of an Instagram Strategy, focusing on key objectives & target markets
- How to create an attractive and professional Instagram business profile
- What you should feature in your Instagram Bio
- Understand how the Instagram algorithm works
- Strategies to grow your followers
- Choosing the right hashtag for your business
- Content inspiration - creating a bank of new Insta-brilliant content ideas
- Your visual style, branding your feed and planning ahead
- Photography tips
- Examples of what and what not to post
- Apps to enhance your Instagram profile
- Instagram Stories, Instagram Live and Instagram Reels
- Instagram analytics
LEARNING OUTCOMES
Participants will better understand:
- how the instagram algorithm works
- how to increase visibility and engagement
- how to create effective content
- the latest trends
Participants will leave armed with key tactics they can action immediately including:
- A ready-to-use optimised Instagram profile
- Strategic objectives for your Instagram marketing
- A list of hashtags for your business
DURATION
Half Day 9.00am - 01.00pm
NEXT LEARNING STEPS
FACILITATOR
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd
A leading marketing guru, Philippa has been developing and delivering social media courses since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their marketing strategy. A confident and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.
Philippa has an extensive background particularly in branding, design, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.