Instagram 101
Thu 29 September 9:00am - 11:00am
Board Room, Business South Inc, Level 3, 442 Moray Place, Dunedin
Delivery: ***Optional through attendance in person or Zoom please note when registering.***

Instagram can be an effective marketing platform to create awareness for your brand, products/services and to find new customers.
 
Our Instagram 101 course is a great introduction and will help grow your confidence in understanding and using Instagram for business.

LEARNING OBJECTIVE
When used correctly, Instagram offers the opportunity to showcase your Brand’s personality, story and connect with potential customers.
Learn the key factors for a successful Instagram platform, the latest features and gain valuable insights to increasing your fans and engagement.

DESIGNED FOR
Business owner or key staff member who wants to improve their understanding of Instagram in order to use this as a marketing tool. If you don’t currently have an active Instagram account but are considering launching on this platform, this course would be a good overview and starting point. Aimed at beginners.

LEVEL – Beginner

LEARNING CONTENT
We will navigate through the key elements of Instagram, showing you best practices to get you set up to use Instagram for your business or organisation.
  • Who uses Instagram
  • How Instagram differs from Facebook
  • Setting strategic goals for Instagram
  • What you should feature in your Instagram Bio
  • Understanding the basics of the Instagram algorithm
  • What are hashtags and how important are they?
  • Overview of Carousels, Instagram Stories, Highlights and Instagram Reels
 
LEARNING OUTCOMES
Walk away with the ability to:
  • Identify the key elements for an effective Instagram account
  • Create strategic objectives for your Instagram marketing
  • Explain how a business can use Instagram as a marketing tool
  • To feel more confident around using social media for business

DURATION
Two hours

WHAT PAST PARTICIPANTS SAY...
"The training was worth every cent and Philippa tailored her training for our individual businesses so we certainly learnt a lot of do’s and don’ts to increase the success of our posts. I thoroughly enjoyed it and thought it was extremely valuable."

NEXT LEARNING STEPS
FACILITATOR
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd

A leading marketing guru, Philippa has been developing and delivering social media courses since 2014.

At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their marketing strategy. A confident and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.

Philippa has an extensive background particularly in branding, design, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.

Delivery: ***Optional through attendance in person or Zoom please note when registering.***
Member
$250.00 + GST
Non-Member
$350.00 +GST
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