GOOD WRITING MEANS GOOD BUSINESS​

Write for Business and Workplace Success is a comprehensive course that runs for one month. You'll receive weekly 1.5 hour-long coaching sessions and four workbooks full of current business writing examples with the latest research into audience dynamics and reader behaviour. Business writing expert and teacher Morag MacTaggart will lead you through a series of personalised, hands-on, practical tasks designed to get you writing effectively and efficiently. Throughout the training period, you'll have access to Morag's guidance and support.

LEARNING OBJECTIVES

• Build clear, easy-to-navigate, effective documents that engage your customers and clients.
• Plan, edit and draft your documents efficiently and with increased skill and confidence.
• Build your reputation as someone who is trustworthy, efficient, and easy to work with through your clear, concise workplace writing.

DESIGNED FOR

• All workplace writers looking to build their professional reputation through their clear, effective communication.
• Technical writers who must explain their work to non-specialists.
• Email writers, report and board paper writers, and grant and submission writers.

LEARNING CONTENT

Workshop 1

• Reader expectations – identify your purpose and meet your readers' needs
• Measure twice, cut once – research, plan and seek clear direction before writing for efficient time management
• The secret's in the sentence – write grammatically correct, successful sentences every time

 Workshop 2

• Punctuation matters – refresh the basics
• Complexity to simplicity – master the challenge of communicating technical information for non-specialist readers
• Precision and concision – create accurate, crisp, dynamic text

Workshop 3

• The medium is the message – know when to write emails, letters, memos, texts, proposals and reports
• Delivering no – resolve complaints and decline respectfully
• Email efficiency – write emails that get opened, read and actioned

Workshop 4

• Cohesion and logic – build paragraphs into whole documents without losing coherence
• Structure for success – structure a range of text types for quick, accurate, trouble-free reading
• Layout, your secret weapon – make layout and formatting enhance your message

LEARNING OUTCOMES

By the end of this workshop, you will:

• Identify and meet your readers' expectations.
• Use reader-friendly, Plain English sentence structures in your documents to ensure the clearest presentation of ideas for readers.
• Use the active voice and Plain English alternatives to relay complex, technical information for non-specialist readers.
• Build coherent, logically structured documents using paragraph topic strings and 'top-down' content structures.
• Use reader-centric design to aid understanding.
• Adapt your writing style and format to meet target audience expectations.

DURATION
4 x 1.5-hour lunchtime sessions totalling 6 hours of coaching overall

Workshop 1: Friday, 05 August 2022 ► 12:00pm - 01:30pm
Workshop 2: Friday, 12 August 2022 ► 12:00pm - 01:30pm
Workshop 3: Friday, 19 August 2022 ► 12:00pm - 01:30pm
Workshop 4: Friday, 26 August 2022 ► 12:00pm - 01:30pm

*​You will be automatically registered for other parts of the workshop when you register for the first workshop.

FACILITATOR
Morag MacTaggart, Director of  the The Writers House
P.G. Dip Tching, B.A. English/Politics, Grad Cert TEAL
 
Morag is the director of The Writer's House, a communications consultancy dedicated to training and supporting workplace writers. Since 2015, she has trained, coached and mentored professionals from all spheres who must write for work.
 
With twenty-five years of English teaching experience, Morag brings a deep knowledge of the English language and an extensive understanding of the best ways to foster engaged active learning. Her work has been published in the biannual Clarity Journal, the leading source of Plain Language news and research from across the globe.