Learn how to grow your brand awareness on Instagram, gain new followers and get ahead of your competition. This will be packed with valuable information - a mix of strategy, practical exercises, tips and ideas, creative discussions and Q&As.
 
LEARNING OBJECTIVE
Your organisation has the potential to reach, engage and build a significant community on Instagram. Learn step-by-step how to build an effective Instagram strategy and profile, the know-how to increase your fans and engagement and get creative with your business marketing to stand out from the competition.
You will need to bring your phone (must-bring) and laptop (optional) as we will delve into some of your settings and update your Instagram bio during the course.

DESIGNED FOR
The business owner, manager or marketer who wants to improve their understanding of Instagram in order to leverage this marketing tool more effectively. Aimed at intermediate users who are already up and running on Instagram and are ready to take it to the next level.

LEVEL - Intermediate

LEARNING CONTENT
Training is based on effective strategies and Instagram organic best practice techniques with relevant industry examples to illustrate points.

• Overview of how to create an Instagram Strategy
• Understanding your unique selling proposition
• How to create an attractive and professional Instagram business profile
• What you should feature in your Instagram Bio
• Understand how the Instagram algorithm works
• Tactics to grow your followers
• Choosing the right hashtag for your business
• Content inspiration - creating a bank of new Insta-brilliant content ideas
• Your visual style, branding your feed and planning ahead
• Photography tips
• Examples of what and what not to post
• Apps to enhance your Instagram profile
• Instagram Stories, Instagram Live and Instagram Reels
• How to access your Instagram analytics and what are the key metrics to monitor

 
LEARNING OUTCOMES
Participants will better understand:
- how the Instagram algorithm works
- how to increase visibility and engagement
- how to create effective content
- the latest Instagram trends
- and will leave armed with key tactics they can action immediately

FEEDBACK
“Philippa’s workshops are engaging, and always up to date with the ever-changing world of social media, which is key. She is very interactive and hands-on with participants, and tailors the workshops well to suit her audience.”
“Did a course with Philippa, she gave me great insight and ideas to think about in order to better our online reach. Highly recommend!”

FACILITATOR
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd
A leading marketing expert, Philippa has been developing and delivering social media courses since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate social into their marketing strategy. A confident and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.

Philippa has an extensive background, particularly in branding, design, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.

MANAGEMENT CAPABILITY DEVELOPMENT FUND
This workshop has qualified with the Management Capability Development Fund programme.

Small businesses may qualify for help to pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. A business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz