Are you struggling to understand how Google Ads works and even if you should be allocating your precious marketing budget to this platform?
 
This course is a great introduction to Google Ads and will provide a fundamental understanding of how to use paid search to drive more leads for your business.

DESIGNED FOR
Business owner or key staff member who wants to improve their understanding of Google Ads in order to either start using this as a marketing tool. If you don’t currently have an active Google Ads account but are considering launching on this platform, this course would be a good overview and starting point. Aimed at beginners.

LEARNING OBJECTIVE
When used correctly, Google Ads offers the opportunity for your website to appear on the first page of the search results immediately, and therefore increase relevant web traffic of potential customers.
 
You will learn how to get started with Google Search Ads and the steps to create successful campaigns to reach new customers and grow your business.

LEARNING CONTENT
We will navigate through the key elements of Google Ads, covering best practice steps before you start to advertise on this platform to avoid unnecessary wastage of your marketing budget.

• Understanding when Google Ads are useful vs Meta Ads
• Overview of the different types of Google Ad networks: search, display, and retargeting
• How it works
• Search Network basics including the campaign structure, keywords, ad extensions and budget
• What makes a good Google Ad?
• What tools to use to measure the success or failure of your campaigns

 
LEARNING OUTCOMES
Walk away with the ability to:

• Understand when to use Google Ads or Meta Ads
• Identify the key elements for an effective Google Ads campaign
• Have a core understanding of Google Ads to be able to provide a brief to outsource a Google search campaign or internal staff member who has experience with Google Ads

DURATION
Three hours

FACILITATOR
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd
A leading marketing guru, Philippa has been developing and delivering social media and marketing courses since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively navigate the digital marketing minefield. A knowledgeable and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.

Philippa has an extensive marketing background - particularly in branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.

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Last day to register:  Friday 15th September by 4pm.