Delivery: **Optional through attendance in person or Zoom please note when registering.**

Instagram can be an effective marketing platform to create awareness for your brand, products/services and to find new customers.
 
This course will serve as a great introduction to Instagram and will help grow your confidence in understanding and using Instagram as a marketing tool for your business or organisation.


DESIGNED FOR

Business owner or key staff member who wants to improve their understanding of Instagram and who is seeking tips around optimising their Instagram account in order to leverage all the features fully. Aimed at beginners to beginner/intermediate.


LEARNING OBJECTIVE

When used correctly, Instagram offers the opportunity to showcase your Brand’s personality, story and connect with potential customers.

Learn the key factors for a successful Instagram platform, the latest features and gain valuable insights to increasing your fans and engagement.


LEARNING CONTENT

We will navigate through the key elements of Instagram, showing you best practices that you can implement immediately on your account.

• Who uses Instagram
• Overview of the anatomy of your Instagram account (name, bio, highlights, stories, posts, carousels, reels)
• What you should include and not include in your Instagram Bio
• Understanding the basics of the Instagram algorithm
• Relevant examples

LEARNING OUTCOMES

Walk away with the ability to:

• Identify the key elements for an effective Instagram account
• Create strategic objectives for your Instagram marketing
• To feel more confident around using social media for business

DURATION

Two hours: 9.30am-11.30am

FACILITATOR

Philippa Crick

Key Note Speaker | Director of Cre8ive Marketing Ltd
A leading marketing expert, Philippa has been developing and delivering marketing and social media training since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their overall marketing strategy and how to better manage their social media marketing.
A confident and passionate speaker, she regularly runs group courses as well as in-house corporate training sessions and is a keynote speaker at events around the country.

Philippa has an extensive marketing background particularly in branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.


NEXT LEARNING STEPS

• DIY Search Engine Optimisation – 8 steps anyone can follow to get their website up the rankings
• Understanding the Facebook Algorithm
• Improve your local search rankings

Short pre-course survey


Delivery: **Optional through attendance in person or Zoom please note when registering.**