Do-it-yourself Search Engine Optimisation
Mon 29 July 9:00am - 12:30pm
Training Room, Business South Inc, Level 3, 442 Moray Place, Dunedin
Learn How to Outperform & Outrank Your Competition with this DIY SEO Training.

Search engine optimisation (SEO) is a valuable marketing tool that drives organic (non-paid) traffic - meaning potential clients - to your website.

And getting it right is a must, for all sized businesses and organisations who want to be found online by the right audience.

While the term might sound intimidating, implementing SEO strategies on your website doesn’t have to be rocket science. In fact, there are eight key steps that anyone, regardless of their technical expertise, can follow to optimise their website and improve their online rankings.


DESIGNED FOR

Business owners or key staff members who want to improve their understanding of SEO in order to use this as an effective, long-term marketing tool to help their online presence.


LEARNING OBJECTIVE

If you’re neglecting SEO you are leaving a big part of marketing pie underutilised.
This training course will build your understanding of the key elements of SEO so you can either implement tactics yourself or manage others to effectively help your website climb the search rankings.


CONTENT

We will navigate through 8 key steps of SEO that anyone can implement on their website including:
  • What is SEO and why is it so important
  • Learn about the different types of SEO
  • Tools to check your technical SEO
  • Practical steps you can implement to improve your web rankings 
  • Find out how you can use AI to help with your SEO 
  • Relevant examples 

OUTCOMES

Walk away with the ability and understanding to:
  • Be able to implement SEO tactics
  • Create strategic objectives for your SEO marketing
  • To feel more confident around SEO

DURATION

Three hours


PRESENTER

Philippa Crick
Director  |  Cre8ive Marketing Ltd


A leading marketing guru, Philippa has been developing and delivering social media courses since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate social and SEO into their marketing strategy. A confident and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.

Philippa has an extensive background particularly in strategy, branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.


NEXT LEARNING STEPS
  • How to create a social media marketing strategy
  • Instagram 101
  • Understanding the Facebook Algorithm
  • Improve your local search rankings
Member
$450 + GST
Non-Member
$550 + GST
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