Local search is an integral part of any Search Engine Optimisation (SEO) strategy targeting customers in a specific region or city.

Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack.

And the best way to help your local search rankings is to leverage your free tool provided by Google – your Google Business Profile. This tool is seriously under leveraged by most in New Zealand – which means any business that optimises this tool will have an advantage over their competitors.

DESIGNED FOR

Business owners or key staff members who want to improve their understanding of local SEO in order to get ahead of your competition in the search rankings.

CONTENT

Learn how to optimise your Google Business Profile to get higher than your competitors in search:

• Understanding what is local SEO
• Review all key features of GBP
• Using AI to help write copy
• Practical and relevant examples where we will review participants’ GBP profiles

 
WHY IS LOCAL SEO IMPORTANT?

• 97% of consumers use online search to find a local business or service
• According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.
• 30% of all searches it processes are related to location, also according to Google.

PRESENTER

Philippa Crick
Director  |  Cre8ive Marketing Ltd

A leading marketing guru, Philippa has been developing and delivering social media and marketing courses since 2014.

At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate social and SEO into their marketing strategy. A confident and passionate speaker, she regularly runs training courses and is a keynote speaker at events around the country.

Philippa has an extensive background particularly in strategy, branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.

NEXT LEARNING STEPS

• How to create a social media marketing strategy
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