Strategy, Platforms, Content and AI — Done Properly

Social media is no longer about being present — it’s about making deliberate, informed decisions.

Too many businesses are active on social media without a clear strategy, a real understanding of how platforms work, or confidence that their content is helping rather than hurting their brand. The result is wasted time, inconsistent messaging, and frustration with low reach and engagement.

This foundational course cuts through the noise, designed to help participants move from reactive posting to intentional, sustainable social media marketing. It provides a practical framework for social media marketing, a clear understanding of how Facebook and Instagram actually operate, and guidance on creating content that supports business goals. It also addresses how to use AI tools to improve efficiency and consistency without producing generic, off-brand captions. 

DESIGNED FOR: Business owners, managers, marketing staff, and social media coordinators who:

• Are responsible for social media but lack a clear strategy
• Want to understand how Facebook and Instagram actually work
• Are interested in using AI but don’t want to damage their brand
• Need a solid foundation before spending money on ads

LEVEL: Beginner to Intermediate

FACILITATOR: Philippa Crick | Director, Cre8ive Marketing
Philippa is a senior marketing strategist and Director of Cre8ive Marketing, with over 25 years’ experience working across branding, websites, SEO, paid digital advertising, and social media. Her training is practical and applied, using real examples from participants’ own platforms. She actively integrates AI tools to improve efficiency and insight, using them deliberately and with governance to support strategy rather than replace it.

Testimonials from previous participants

• “Philippa was incredibly knowledgeable and helpful in all aspects of the course. Her expertise and guidance truly enhanced my learning journey.”
• “Philippa was able to tailor the training to our needs (even across a diverse group of businesses). She simplified the social media/marketing landscape so I knew where to spend my time (and money)."

Please note: registrations close Monday 4 May.


MANAGEMENT CAPABILITY DEVELOPMENT FUND
Business South Inc offers services that are registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor at support@otagorbp.co.nz.

Not-for-Profit organisations, clubs and charities that are eligible* will receive a 50% subsidy.
Subsidised workshops are due to the generous support of Otago Community Trust (OCT). *Eligibility criteria: Not-for-Profit organisations, charities, and incorporated societies are to be a registered organisation with a NZBN #, Society # or Charities #. Please provide us with the NFP name when you register.  Please note that as part of our reporting requirements, your organisation name, the course name, and the course cost will be shared with OCT.  Funding support applies to both the OCT funding boundary and courtesy of Business South, the wider Otago and Southland NFP organisations. Terms and conditions apply.